Nitoko is Sapporo’s newest event space, which aims to be a cultural and business hub for visitors from Japan and around the world. The client sought a flexible brand name and identity that would work across a range of collateral.

The name, Nitoko, is inspired by venue visitors who are eager to meet new people and embrace friends like family. “Itoko” means “cousin” in Japanese, and “N” represents the new. The logo welcomes visitors to the family; the use of gradient evokes endless possibilities.

Nitoko: who will you meet?