Pedally is bringing bike sharing to Hobart. Pedally is an outgrowth of Wheeler, a San Francisco-based startup behind a number of bike sharing services in the United States. Wheeler needed a brand identity and web presence for Pedally, its first international location.

Wheeler’s priority is always to provide clear and easy information about bike sharing in a fun and approachable way; Pedally is no different.

The final brand identity for Pedally makes historic Hobart fun and approachable through a sunny color palette
and bold type treatment.